christian@christianmclark.com | 951-463-6364
Hesperia, CA | christianmclark.com
Hesperia, CA | christianmclark.com
Christian Clark
Director, Data & AI
Data and AI leader with 13+ years experience across enterprise analytics, AI product development, and cross-functional team leadership. Selected for AI initiatives at Razorfish and Robert Half based on demonstrated expertise in generative AI strategy. Built and led cross-functional teams delivering AI platforms with thousands of users and six-figure ARR. Proven ability to bridge technical architecture, stakeholder communication, and business outcomes.
Skills
Data & Analytics - Implemented enterprise analytics using GA4, Adobe Analytics, BigQuery, ObservePoint, OneTrust, and Looker Studio across 18 countries, with ETL pipeline development and data layer architecture for multi-market validation.
AI & Machine Learning - Built production AI platforms using LLMs (Claude, GPT) with React frontend and AWS backend generating six-figure ARR, with AI strategy development and prompt engineering for enterprise content and analytics automation.
Tag Management - Architected data layer implementations using Google Tag Manager, Tealium IQ, and Adobe Launch across 2,600+ sites, including cross-domain tracking, conversion pixel deployment, and OneTrust privacy compliance integration.
Development - Built Python/Selenium automation frameworks and full-stack applications with React, AWS Lambda, DynamoDB, and Google Cloud Platform for enterprise analytics QA validation and multi-market implementation testing.
Leadership - Director-level ownership of 20-person cross-functional teams, AI strategy development, and executive stakeholder alignment across Fortune 100 clients, managing project delivery timelines and client relationship growth.
Additional Skills
Data & AI Strategy, AI Adoption, AI Enablement, Enterprise AI Implementation, AI Transformation, Value Realization, Regional Rollouts, Multi-Market Implementation, Executive Stakeholder Management, A/B Testing, Conversion Rate Optimization
Software
Google Analytics 4, Adobe Analytics, BigQuery, Snowflake, Amplitude, Looker Studio, Google Tag Manager, Tealium IQ, Adobe Launch, OneTrust, Python, JavaScript, TypeScript, React, AWS, GCP, Selenium, SQL
Experience
Razorfish - Associate Director, Data Instrumentation
Global digital agency for enterprise brands
Nov 2023 - Present
- Contributed to enterprise AI strategy as member of Data AI Taskforce, selected by SVP for generative AI expertise and tasked with evaluating AI tools and developing strategic recommendations.
- Leading marketing channel alignment for 6 Stellantis brands including Jeep, Ram, Dodge, Chrysler, Fiat, and Alfa Romeo, unifying analytics measurement and attribution tracking across all digital properties.
- Successfully migrated all T1 brand sites and 2,600+ T3 dealer locations from Universal Analytics to Google Analytics 4, completing enterprise-wide platform transition of data collection.
SEO Content AI - Director of Data & AI
AI-powered content and analytics platform
Mar 2021 - Present
- Led 20-person cross-functional team delivering AI platform with six-figure ARR and thousands of users, directing product strategy from architecture through deployment and go-to-market execution.
- Built AI-augmented analytics with automated GA4, GTM, and Looker Studio integration, standardizing measurement implementation across automated site deployments and client onboarding workflows.
- Secured six-figure Fortune 100 contract based on demonstrated platform capabilities, delivering fully customized enterprise AI solution within 9-week timeline from initial engagement to deployment.
Wynn Las Vegas - Analytics Consultant
Luxury resort and casino
Aug 2025 - Oct 2025
- Established enterprise analytics framework from ground up across 5+ digital properties including Wynn Las Vegas and Encore Boston Harbor, defining measurement strategy for booking and registration systems.
- Audited and unified GA4 properties and GTM containers across 3 brand sites, integrating with Amplitude for real-time validation and delivering Solution Design Guides for each property.
- Collaborated with data engineering on GA4 to BigQuery pipeline connecting to Snowflake, enabling centralized data access and supporting GA4 roll-up property strategy for leadership.
Rwest - Senior Digital Strategy Consultant
Digital strategy and analytics agency
Feb 2023 - Jan 2024
- Completed Fortune 100 retail client contract for cross-domain and conversion tracking, then standardized multi-channel Looker Studio reports across 10+ clients through GA4 optimization.
- Saved at-risk healthcare client generating six-figures annually by redesigning reports, training analysts on GA4, and providing SEO & Content Strategy that prevented competitor poaching.
- Closed 5+ new mid-sized analytics contracts by developing SOWs and leading client-facing sales meetings, helping digital strategy department become the #1 revenue generator at the agency.
Robert Half - Analytics Engineer
Global staffing and consulting firm
Jan 2022 - Oct 2023
- Selected for AI Tiger Team to lead generative AI exploration for marketing automation, contributing insights on AI tools and developing recommendations for cross-functional team adoption.
- Architected GA4 migration across 18 countries and 9 languages with GTM to Tealium tag migration, managing the complete transition and ensuring data consistency across all regional implementations.
- Built Python/Selenium framework replacing ObservePoint, testing 1000s of scenarios across OneTrust Privacy and Form implementations providing automated QA coverage for analytics validation at scale.
Bounteous - Senior Analytics Consultant
Digital experience agency for Fortune 500 clients
Oct 2022 - Sep 2023
- Built GA4 event mappings and GTM implementations for Hilton Grand Vacations across 10+ vacation ownership properties, delivering consistent measurement for multi-property single-page applications.
- Successfully migrated Universal Analytics to GA4 for 8+ mid-sized businesses across healthcare, eCommerce, and manufacturing industries, ensuring data continuity throughout platform transition.
- Developed 25+ data layer specifications and internal documentation guides, collaborating with developers and PMs to ensure consistent implementation quality across all client engagements.
MERGE - Analytics Consultant
Health and wellness marketing agency
May 2022 - Nov 2022
- Migrated Universal Analytics to GA4 for Constellation.com, managing the complete transition of GTM tracking infrastructure across the website's multi-step conversion funnels.
- Implemented over 30+ custom conversion pixels, translating annotated design specifications into granular event tracking that captured user journeys across multi-step application processes.
- Delivered SDRs aligned with detailed analytics mappings for 100s of events and parameters, led technical walkthroughs for newly onboarded clients and collaborated with DE teams on stakeholder goals.
Petco - Analytics Engineer
National pet retail and services company
Mar 2021 - Dec 2021
- Led OneTrust implementation across 100s of tags in Adobe Launch and GTM, configuring 4 cookie consent categories to ensure CCPA compliance across multiple of Petco's web properties.
- Resolved 100s of legacy JavaScript tracking tags in Adobe Launch across 12+ properties during a CMS migration, ensuring data continuity and tracking accuracy throughout the migration process.
- Configured ObservePoint to automate site-wide scans and 30+ web journeys, auditing 80+ third-party tags and coordinating with vendors on deprecation, removal, or update decisions.
Envision 3 Studios - Senior Digital Consultant
Digital agency serving small business to enterprise clients
Jun 2012 - Jun 2020
- Managed 30+ client accounts from small business to enterprise, including Zylight (Ushio America), delivering full-service digital solutions spanning web development, SEO, and analytics.
- Built websites on 6+ types of CMS platforms including WordPress, Drupal, and Shopify, managing hosting infrastructure and providing ongoing maintenance and support across all client properties.
- Managed 15+ monthly SEO retainer accounts delivering keyword rankings, backlink acquisition, and technical site audits, with average client retention exceeding 12 months per engagement.
- Closed 50+ new business contracts over 8 years by scoping project requirements, defining budgets, and presenting proposals that converted prospects into recurring retainer clients.
- Completed 100+ web development and SEO projects on deadline, expanding initial project engagements into ongoing retainers through monthly performance reviews and upsell conversations.
- Built custom WordPress themes and plugins using JavaScript, jQuery, PHP, and Bootstrap for B2B and B2C clients across healthcare, manufacturing, eCommerce, and professional services.
Education
Western Governors University - Bachelor of Science, Data Analytics (Expected 2026)
Certifications
Google Analytics Certification - Google Skillshop
AI-Powered Performance Ads Certification - Google Skillshop
Google Cloud Data Analytics Certificate - Google Cloud
Microsoft AI/ML Engineering Professional Certificate - Coursera
Query GA4 Data In Google BigQuery - Simmer